PBN Blues Series: “Holiday” Madonna

We return with our series to a happy song with a not so happy scenario. Some ideas and holidays naturally lend themselves to be inspiration behind product lines. It has always been this way. People are attracted naturally to ideas that are grand and sweeping. This is a fertile method of catching the eye of a consumer and assuring recognition. Unfortunately, this is also a fertile ground for competition to become such that it leads to accusations of duplication. There may come a time when one of your professional clients comes to you regarding such an instance.

Deja Vu for two

Ariel S. started a product line of ankle chains and charms that she has named after Ukrainian Pagan festivals. They are entirely lovely and charming (no pun intended). She got the idea from a workshop when the last folk festival took place. With determination and care, she developed unique and beautiful creations that each had a tiny flower clasp made of porcelain that corresponded with the season. She enchanted each one and passed it through incense smoke to give a distinct blessing to each.

Ariel S. lived in a very busy area, with local shop keeps vying for new ways to draw business into their stores all the time. This time, she had her own winner. Business was booming and her sales were fantastic. Then she noticed that she began to receive word that another shop on another block has started making bracelets based on the Ukrainian observances as well. She was livid.

Image: pixabay

 

Ariel S. decided to confront the owner. In a whirl of skirts and fury, she swept into the shop and demanded an explanation. The owner, Libby T. met her with a fury of her own. After all, there was no reason that she could not take the same information that the workshop had provided and use it for her own creations. Competition was what makes the lifeblood of small business, after all. She pointed out to Ariel S. that her bracelets were her creation, and that no one had the right to prevent another person from using a common holiday name.

Image: pixabay

Slash and spurn

Ariel S. storms out and heads straight to your botanica. She walks up to you and very clearly demands a court case candle in crisp tones. She is going to sue Libby T. to make her give up any right to name her bracelets the same way she names her anklets. She asks your advice on how best to crush and disgrace her competition. In her eyes, they are copying her idea.

You provide her with a kit to utterly destroy the other store’s reputation. You also arrange for the local cultural club to have you come do a talk about the Ukrainian holidays and market your creation. You include essence of Bend Over mixed with Domination and Follow Me Boy in order to assure her an easier path to swaying the club against Libby T. Their newsletter is known to very well read, and you know this is the best way to achieve her goal.

She finishes her purchases and glides away reassured. You return to your reading of your novel.

Baba would not approve

Ariel S. started a product line of ankle chains and charms that she has named after Ukrainian Pagan festivals. They are entirely lovely and charming (no pun intended). She got the idea from a workshop when the last folk festival took place. With determination and care, she developed unique and beautiful creations that each had a tiny flower charm that corresponded with the season. She enchanted each one and passed it through incense smoke to give a distinct blessing to each.

Ariel S. lived in a very busy area, with local shop keeps vying for new ways to draw business into their stores all the time. This time, she had her own winner. Business was booming and her sales were fantastic. Then she noticed that she began to receive word that another shop on another block has started making bracelets based on the Ukrainian observances as well. She was livid.

Ariel S. decided to confront the owner. In a whirl of skirts and fury, she swept into the shop and demanded an explanation. The owner, Libby T. met her with a fury of her own. After all, there was no reason that she could not take the same information that the workshop had provided and use it for her own creations. Competition was what makes the lifeblood of small business, after all. She pointed out to Ariel S. that her bracelets were her creation, and that no one had the right to prevent another person from using a common holiday name.

Ariel S. storms out and heads straight to your botanica. She walks up to you and very clearly demands a court case candle in crisp tones. She is going to sue Libby T. to make her give up any right to name her bracelets the same way she names her anklets. She asks your advice on how best to crush and disgrace her competition. In her eyes, they are copying her idea.

You stand there for a moment, with your mouth hanging open in sheer confusion. You know both these ladies and cannot understand where this passion is coming from in this matter. You also know that flowers are a common theme in the culture’s jewelry.

Image: pixabay

You ask Ariel S. how she thinks that will fly with the ladies at the cultural center. They have spent several years in their mission of spreading knowledge of the joy of the culture and its preservation, and you fear she will make unnecessary enemies. You understand her anger, but caution her. The same anger she feels could be unfortunately turned against her if folks feel she is unfair. Many local shops use those names in the neighborhood for their other products.

 

Ariel S. reminds you that she did not ask your advice. You fill her order, and include a special gift of a flourite, rose quartz, and green kyanite necklace. She leaves satisfied. You say a prayer for both shop owners.

The lesson

Sometimes our clients are not in a mood to hear our opinions. It is important to know when to step back and simply provide the services requested. It is also important to advise the client of possible repercussions on a magickal and spiritual level when doing business in the realm of the spiritual. It is important to not take sides or become overly involved in disputes, but just as important to give wise counsel to your client.

 

 

 

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