As a member of the local business community, I am often approached by friends and other business owners with queries on business tips, marketing techniques, and overall tricks of the trade to get their brand out there. Out of all the questions I’ve ever been asked –or have ever asked, myself!– the one question that I have found which provides the most insight into the very unique experiences each business owner has gleaned traveling their own paths is,
“What is the best business advice you’ve ever been given, or could ever give to anyone?”
The best business advice I have ever received is the best advice I could ever give. Ironically it has absolutely nothing to do with professional business techniques, management, or even PR.
No mater how much you have left to do ahead of you, pause for a moment to look behind you and cherish all you’ve already done.
Running a major event and everyone’s running around like chickens with their heads cut off? Pause, look around you at the success you’ve made, at the people enjoying themselves, and know that you (and your team!) have made it all possible.
Got a long list of items you’ve got to get up on your website, get bar coded, post the unique blurbs about every one, analyze the trends and the traffic to your site? — Stop, look at what you’ve already sold, what you’ve already done, and feel blessed to have done well enough that you have to put new product out so quickly.
So many business owners –both online and brick-and-mortar–, event coordinators, and traveling vendors get lost in all the chaos and upkeep, trying to keep up with the times and the rapidly changing economy. Not enough of us make the time to take a look at all we’ve already built.
After all, there’s no use in planting a garden if you’re not enjoying the view, right?
This is something I’ve learned the hard way over the years, and it has been a gainful journey.