Pagan Vendors have a Marketplace of their own

Hold onto your cash registers, vendors, a new player is in town and is set to change the way you do you Pagan business. Pagan Markets is not only joining the selling platform game. With an expansive network of sellers and buyers, the previous blocks and purges that vendors have faced on sites such as Ebay and Etsy can be a thing of the past.

Sadie Odinsdottir, woman of a multitude of talents, was able to share her insight.

We are super excited about this new marketplace and we are getting a lot of support. I think the Pagan and Metaphysical community has been needing this for a long time.

Pagan Markets site image

The platform is welcomes services and products that are currently targeted for deletion by major corporations. Magic centered items, ritual tools, and other services find a home here. This is an innovative solution to an ever growing problem of sellers being forced to lose their inventory accessibility for their customers.

“Many have told me their shops are being closed without so much as notice,” said Etsy-seller Ashley Coulton, who is petitioning Etsy to rethink the policy clarification. “I do worry about the effect this will have on my business … I do believe the actions of Etsy are in fact, discriminatory toward Wiccan and Pagan faiths.” –Inside the (literal) witch hunt that’s devouring Etsy

In response to inquiries regarding the complaints of this nature, Etsy issued this statement:

“Etsy strongly believes in freedom of thought, expression, and religion, and we will never institute a policy that discriminates against sellers for their religious beliefs or practices.”

This policy change comes along the crest of a wave of other assaults on the businesses of the magical and spiritual business sphere. While the selling platform is one front, the industry also took a hit when microtransaction processor Square began removing and rejecting the sales of occult merchandise.

Square’s user agreement states that by creating Square accounts, businesses won’t accept payments in connection with a host of prohibited activities or items, including illegal activity, drug paraphernalia, “hate products”, escort services, and “occult materials.” – Witches Are Being Kicked Off of Square For Selling ‘Occult Items’

Businesses need the ability to process monetary transactions to survive. That is a simple fact. In order to thrive, they need consistent, impartial, and fair services that facilitate this. The growing movement toward classifying magical and Pagan spiritual services created a demand.

The Pagan Markets platform provides those services. Sellers are able to embed their shops into the site, have shipping fees calculated by the site, and utilize other features tailored to their needs. This could be argued to be a natural progression from the Pagan Business Network’s visions. Veterans to the cause of enhancing the success of Pagan business, Charissa Iskiwitch ,and her staff of makers and shakers, have a plan. They have the knowledge, networks, and contacts that give a depth and dimension to their experience that is uniquely suited to the task.

What sets u s apart is the fact that we have, Charissa, myself, and other, to help with the legalities of what can and cannot be sold in this kind of marketplace. As well as, the mentoring and assistance for new business owners. –  Sadie Odinsdottir

Easy to use instructions help even the novice internet seller set up their accounts. The embedding feature also allows for greater exposure of brands. In addition to these advantages, the site also has a support group on Facebook that allows for valuable tips and advice that make this a wraparound service.

Money is good. Manifesting money is better. Finding folks who can help you do that is priceless

But do not take my word for all of this. See if for yourself. Visit Pagan Markets today, and tell them Kenya Coviak sent you. That is always good for a smile.

 

 

How to build a strong Brand for Events

Establishing a strong brand for your event helps you differentiate your event and build loyalty with attendees. While branding encompasses everything from your logo to the way you write your social media posts , your on-site experience is critical to building a memorable brand.

After all, having a captive live audience gives you the rare opportunity to fully immerse people in your brand. But how do you create a brand experience that goes beyond slapping your logo all over walls of your venue?

1. First impressions are everything.

From the moment a guest arrives at your event, they should have a sense of your brand. Consider key moments of entry where the most people will interact with your brand: the front door, the entryway of your venue, or even your registration table. These areas are worth investing in because they’ll get the most eyes.

Especially if you’re working with a limited budget, prioritize your high-impact points of entry — and don’t worry about placing costly signage at every turn.

2. Quality over quantity.

Don’t just throw your logo everywhere. Sure, you want your logo prominently placed throughout your venue, but think about the big picture. It’s about creating a clean, consistent look throughout your venue. You want to come off as polished — not pushy. Think about subtle ways to weave in your brand look and feel at key touchpoints like:

  • Building exterior or front gate signage
  • Registration or check-in area
  • Directional  signage within the venue

3. Creativity counts.

Beyond traditional signage like banners, think about how can you surprise and delight your guests with your brand experience. Instead of traditional foam core signs placed on easels, why not create floor decals? In place of printed posters, how about on screen motion graphics that catch your attendee’s eye?

Here are a few other ideas to get you started:

  • Coffee sleeves: Include your event tagline!
  • Projected lights: Project your logo or brand color(s)
  • Window or column clings: Put them in unexpected places
  • Swag guns: Shoot swag from a “swag gun” onstage to engage the crowd
  • Photo booth: Create a fun branded backdrop or frame to give attendees a photo op (An added bonus? You’ll improve your chances of attendees sharing your event

4. Engage your audiences before and after the event

why not create an application for your event- Eventbrite and Doubledutch are just two services that offer low cost  social app for your event branded with your own logo.

  • Event lasts longer and people have the ability to connect with friends long after the event
  • being able to network, network, network
  • better audience to advertise next years event
  • Sponsor have better presence, and intern stronger buying power!

 

Courtesy of Doubledutch.me

 

Bryan Peters ,  Meetings Expert  Consultant with American Express Meetings and Events, Questions/ comments? Bryan.peters@aexp.com  or call me at 330-274-7353

MEETINGS EXPERT Consultant, a freelance independent contractor, duly appointed by and working in association with American Express Meetings & Events.  “American Express Meetings & Events” is a service provided by American Express Global Business Travel (“GBT”).