Tips On the Go: Remembering to Enjoy the Fruits of Your Labor

 

As a member of the local business community, I am often approached by friends and other business owners with queries on business tips, marketing techniques, and overall tricks of the trade to get their brand out there. Out of all the questions I’ve ever been asked –or have ever asked, myself!– the one question that I have found which provides the most insight into the very unique experiences each business owner has gleaned traveling their own paths is,

“What is the best business advice you’ve ever been given, or could ever give to anyone?”

The best business advice I have ever received is the best advice I could ever give. Ironically it has absolutely nothing to do with professional business techniques, management, or even PR.

Image: Charleston Gardens

No mater how much you have left to do ahead of you, pause for a moment to look behind you and cherish all you’ve already done.

Running a major event and everyone’s running around like chickens with their heads cut off? Pause, look around you at the success you’ve made, at the people enjoying themselves, and know that you (and your team!) have made it all possible.

Got a long list of items you’ve got to get up on your website, get bar coded, post the unique blurbs about every one, analyze the trends and the traffic to your site? — Stop, look at what you’ve already sold, what you’ve already done, and feel blessed to have done well enough that you have to put new product out so quickly.

So many business owners –both online and brick-and-mortar–, event coordinators, and traveling vendors get lost in all the chaos and upkeep, trying to keep up with the times and the rapidly changing economy. Not enough of us make the time to take a look at all we’ve already built.

After all, there’s no use in planting a garden if you’re not enjoying the view, right?

This is something I’ve learned the hard way over the years, and it has been a gainful journey.

 

How to build a strong Brand for Events

Establishing a strong brand for your event helps you differentiate your event and build loyalty with attendees. While branding encompasses everything from your logo to the way you write your social media posts , your on-site experience is critical to building a memorable brand.

After all, having a captive live audience gives you the rare opportunity to fully immerse people in your brand. But how do you create a brand experience that goes beyond slapping your logo all over walls of your venue?

1. First impressions are everything.

From the moment a guest arrives at your event, they should have a sense of your brand. Consider key moments of entry where the most people will interact with your brand: the front door, the entryway of your venue, or even your registration table. These areas are worth investing in because they’ll get the most eyes.

Especially if you’re working with a limited budget, prioritize your high-impact points of entry — and don’t worry about placing costly signage at every turn.

2. Quality over quantity.

Don’t just throw your logo everywhere. Sure, you want your logo prominently placed throughout your venue, but think about the big picture. It’s about creating a clean, consistent look throughout your venue. You want to come off as polished — not pushy. Think about subtle ways to weave in your brand look and feel at key touchpoints like:

  • Building exterior or front gate signage
  • Registration or check-in area
  • Directional  signage within the venue

3. Creativity counts.

Beyond traditional signage like banners, think about how can you surprise and delight your guests with your brand experience. Instead of traditional foam core signs placed on easels, why not create floor decals? In place of printed posters, how about on screen motion graphics that catch your attendee’s eye?

Here are a few other ideas to get you started:

  • Coffee sleeves: Include your event tagline!
  • Projected lights: Project your logo or brand color(s)
  • Window or column clings: Put them in unexpected places
  • Swag guns: Shoot swag from a “swag gun” onstage to engage the crowd
  • Photo booth: Create a fun branded backdrop or frame to give attendees a photo op (An added bonus? You’ll improve your chances of attendees sharing your event

4. Engage your audiences before and after the event

why not create an application for your event- Eventbrite and Doubledutch are just two services that offer low cost  social app for your event branded with your own logo.

  • Event lasts longer and people have the ability to connect with friends long after the event
  • being able to network, network, network
  • better audience to advertise next years event
  • Sponsor have better presence, and intern stronger buying power!

 

Courtesy of Doubledutch.me

 

Bryan Peters ,  Meetings Expert  Consultant with American Express Meetings and Events, Questions/ comments? Bryan.peters@aexp.com  or call me at 330-274-7353

MEETINGS EXPERT Consultant, a freelance independent contractor, duly appointed by and working in association with American Express Meetings & Events.  “American Express Meetings & Events” is a service provided by American Express Global Business Travel (“GBT”).